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Who are we?

At The Pincer Group, we focus on providing our clients with a 360°approach to problem solving. We believe that problems of any size, scale, scope and complexity do not exist in a vacuum. In fact, these problems are often symptomatic of underlying issues that are often separated by a few degrees.

We exercise a targeted approach to problem solving by analyzing these inter-dependencies. Then, by adopting a holistic approach and with analytical rigor, we provide our clients with long-term creative solutions, that not only mitigates the issue at hand but also strengthens their business connectivity.

The Pincer Group consists of professionals and strategic partners who have spent years in the corporate world in various key capacities. We serve our clients by leveraging our diverse collective experiences, problem solving abilities and unique frame-works. Our recommendations are always cost effective and practical.

We win when our clients win.


What’s in a name?

So what does Pincer mean?

Two things – (a) A Pincer is a plier like tool that is used to grasp objects and work on them, and (b) A ‘Pincer’ movement is a battlefield maneuver that was used with great effect to win battles. It is also known as the ‘double envelopment’ strategy.

Well, then how did we pick this name? To be frank, it came out a of a strategy discussion with a colleague years ago. We believe that business problems can be tackled by approaching the issue in a holistic manner (envelopment) rather than taking a linear approach. And, then with a Pincer like grip, rooting out the pain points.

It’s an unusual name for a firm for sure.

We are certified!

We are a small business certified (DMESB #10949) by the State of Oregon.


We excel in Business Strategy, Marketing, Project Management and Analytics. If your answer to the questions posed under any of the categories is a “yes“, then contact us – we can help you. Take a peek at these questions, it’ll help guide you in developing a better understanding of our abilities.

Business Strategy
  • Trying to figure out your growth strategy? Want to grow top-line or bottom-line? Margins are declining? Are you developing a new product or service to augment your portfolio? Supply chain messed up? Costs spiraling out of control? Unable to negotiate favorable contracts? Need to conduct competitive analysis? Don’t have a market entry strategy? Facing resource issues?
  • Need help with demand/lead Generation? Not able to determine how to price your product or service? Don’t have a clear SEO/SEM or PPC strategy? Don’t know your marketing mix? Need help with product pricing/promotions? Don’t have any idea about customer valuations (CAC, LTV, RPC)? Channel strategy not articulated? Collateral generation? Marketing programs? Digital Marketing? Marketing Operations? Marketing Automation/Technology?
Product Management
Developing/enhancing a new product line? NPI issues? EOL issues? Need help in creating Market or Product Requirement (MRD/PRD’s) documents? Manage product portfolio? Optimal portfolio mix? Roadmap development? Customer surveys?
Project Management
Should you invest in this project or no – having trouble with Go/No-Go decision making? No idea about it the ROI of a project? Having issues determining NPV/IRR of projects/programs? Having issues with stakeholder/vendor management? Need help with critical path analysis? Not able to predict project bottlenecks? Having execution issues?
Have a lot of data that does not make sense? Need to derive insights from your data mountain? Do you need dash-boards? Statistical analysis? Business Intelligence? Need assistance in determining how data can be used to drive firm strategy and tactics?


Once we are contacted, we will schedule 60 minutes with you for a free consultation. The times and budgets of projects vary depending on the complexity and impact. We have found that by developing a deep understanding of the connective tissue of our clients business, TPG is in a better position to add continual value. As far as TPG is concerned, we are partners in a symbiotic relationship.

That said, if the problem is beyond the scope of what we do best, we’ll tell you so and point you in the right direction. If we can help you, and you agree, we’ll then graduate to the next step – Assessment. While our engagements are very structured (5 step process), we adapt depending on client needs.



Assessment typically involves conducting a detailed study of the problem at hand. Developing a good understanding of the business connective tissue is vital. In addition, assessments help uncover issues and their various dependencies among other things.

Proposal and SOW

The completion of the problem assessment will trigger the generation of the project proposal or statement of work. Details such as project definition and scope, milestones and metrics, resources, budgets etc will be covered.

The project commences once management or project sponsor signs off on the SOW.



This phase defines the project implementation. Strategic projects typically are short and intense spanning anywhere from 4 to 10 weeks.

Operational projects such as project or program management engagements are typically span 6 to 12 months or more.



This phase symbolizes the completion of the assigned project. The project is evaluated to ensure that stated objectives were met.

TPG will conduct detailed reviews with management and stakeholders to provide our recommendations and results.



Per client requirements, TPG will continue to service the project(s) in maintenance mode. We will also discuss any potential need for enhancements or broadening the scope of our engagement to provide additional value.

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